Privacy policy

Updated on 16 December 2025

Privacy Policy

This Privacy Policy describes how Meloni Noir, a brand operated by Safido LTD ("we," "us," or "our"), collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from our website.

Information We Collect

Personal Identification Information

We collect personal information when you create an account, place an order, subscribe to our newsletter, or contact our customer service team. This may include:

  • Contact Information: Full name, email address, mailing address, and phone number.
  • Payment Information: Credit card or other payment details required to process your order. Payment information is processed securely by third-party payment processors and is not stored on our servers.

Non-Personal Identification Information

We may automatically collect non-personal information when you interact with our Site. This may include:

  • Browser and Device Information: Browser type, device type, operating system, and internet service provider (ISP).
  • Log Data: IP address, pages visited, visit time and duration, and other usage statistics.

Cookies and Tracking Technologies

Our Site uses cookies to improve your browsing experience. Cookies are small files stored on your device that help remember your preferences and track site usage. You can configure your browser to refuse cookies or alert you when cookies are being sent.

How We Use Your Information

We may use your personal information for the following purposes:

  • To process orders, manage your account, and provide customer support.
  • To personalise your experience and improve our website and services.
  • To process payments and complete transactions securely.
  • To send order confirmations, shipping updates, and responses to your enquiries.
  • To send promotional communications, with your consent. You may unsubscribe at any time.

How We Protect Your Data

We implement reasonable security measures to protect your personal information against unauthorised access, alteration, or disclosure. All sensitive data exchanged between the Site and its users is encrypted using SSL technology.

Data Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

  • With Service Providers: Third-party providers who assist with payment processing, shipping, or customer support.
  • For Legal Compliance: When required by law or to protect against legal liability.
  • During Business Transfers: In the event of a merger, acquisition, or sale, personal data may be transferred as part of that transaction.

Data Retention

We retain your personal information only as long as necessary to fulfil the purposes outlined in this policy or as required by law.

  • Account Information: Retained for as long as your account remains active.
  • Legal Compliance: Retained as needed to meet legal obligations or resolve disputes.

Your Rights and Choices

  • Access and Update: You may access or update your personal information by logging into your account or contacting us.
  • Data Portability: You may request a copy of your personal data in a structured format.
  • Deletion: You may request deletion of your personal data, except where we are required to retain it for legal, administrative, or security purposes.
  • Opt-Out of Marketing: You may opt out of marketing communications by clicking the unsubscribe link in any email or by contacting us directly.

International Users

We may transfer, store, and process your personal data outside the country where you reside. Where personal data is transferred outside of the UK or European Economic Area, we rely on recognised transfer mechanisms such as the UK International Data Transfer Agreement or the European Commission's Standard Contractual Clauses, unless the destination country provides an adequate level of data protection.

Changes to This Privacy Policy

We may update this policy periodically. The date at the top of this document reflects the most recent revision. We encourage you to review this policy occasionally to stay informed about how we handle your information. Continued use of the Site following any updates constitutes acceptance of the revised policy.

Contact Information

  • Company Name: Safido LTD
  • Company Number: 14327694
  • Business Name: Meloni Noir
  • Business Address: 71-75 Shelton Street, Covent Garden, London, United Kingdom
  • Email: support@meloninoir.com
  • Phone: +447474795626
  • Business Hours: Monday–Saturday, 09:00–18:00 (GMT)